The Community Radio Video Challenge (CRVC) was launched in 2013 as a joint initiative of the Commonwealth Educational Media Centre for Asia (CEMCA) and United Nations Educational, Scientific and Cultural Organization (UNESCO). Its objective was to promote the engagement of Indian youth with community radio (CR), create awareness, and foster an understanding of CR’s importance for the self-expression, learning and development of local communities. CEMCA has been working to promote the use of CR in learning for sustainable development since 2006. CEMCA has organized over 35 workshops in the past to create awareness about CR, and ran a help-desk entitled “CEMCA Community Radio Facilitation Centre” to support new applicants and served as a clearing house for information on CR. UNESCO promotes CR as part of its efforts to strengthen media pluralism, the diversity of content, and the representation of a society’s different groups and interests. Recognizing CR’s unique ability to encourage open dialogue and local transparency, give a voice to the less privileged, and foster good governance and social inclusion, UNESCO’s CR initiatives have focused on: (a) Policy development to promote a free and open environment for CR; (b) Empowering community members to publicly express opinion, debate issues, act as citizen journalists, and become producers of media content; and (c) Encouraging technological innovation in the CR space.
The theme of the third edition of the CRVC, i.e. CRVC 2016, is “Community Radio: Addressing Disasters, Saving Lives”. Three communication research studies carried by Agrawal, Rao and Sinha (1979), Sinha and Avrani (1984) and Agrawal (2005) have highlighted the critical role of information in mitigating and reducing impact of disaster. These studies also brought out the need of integration and cooperation of the Indian Meteorological Department (IMD) with broadcasting systems and state district administration for effective pre, during and post rehabilitation programmes. In the existing “disaster information process” the last link - the affected people, can act only if the information is provided well in advance that too on which action can be taken by the people. CR stations have a potential to play and have played a critical role in any kind of emergencies and natural disasters like flood, cyclone and earthquake. It is important to find ways and means to use community radio to inform, educate and provide plan of action before, during and after any kind of disaster at grassroot level.
Community Radio (CR) is said to be a medium of the people, operated by the people for the people. It has emerged as a low-cost alternative to the mainstream media, capable of penetrating traditionally ‘media-dark’ areas and including remote, disadvantaged or marginalized communities in the processes of democracy and development. In various parts of the world, CR has played a significant role in facilitating the participation of communities in local governance and decision-making, the preservation of local languages and cultures, increased access to better learning opportunities for the underprivileged. The right to express one's thoughts and ideas and to communicate freely with others affirms the dignity and worth of every member of society, and allows each individual to realize his or her full human potential. As of December 2016, there are 188 operational CR stations in India, operating under the “Policy Guidelines for Setting up Community Radio Stations in India” issued in 2006 by the Ministry of Information and Broadcasting, Government of India. It is anticipated that India shall have 600 CR stations by 2017. Currently there are over 600 applications at various stages of the CR licensing process. The establishment of increasing numbers of CR stations in the future will enhance the free flow of information and help strengthen freedom of expression in the country while also acting as a medium to provide safety from natural disasters.
The short films submitted for the CRVC will be evaluated by a distinguished jury. The winning films will receive awards and the filmmakers will be felicitated at a ceremony organized by CEMCA in May 2016. AIMC is one of India’s leading media training institutes based in Delhi.
The CRVC will be a competition among students, who are currently pursuing media studies / journalism / mass communication or a related discipline at Indian education institutions during the period of the contest (upto 15 April 2016).
Criteria and Awards
Eligible entries will be scored on the basis of the following guidelines:
The outstation award winners will also be reimbursed 3AC train ticket to attend the Awards Ceremony in New Delhi.
Panel of Judges
The panel of judges to review the submissions will be decided by CEMCA and partner institutions
Commonwealth Educational Media Centre for Asia
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Community Radio (CR) is said to be a medium by the people, for the people and of the people. It has emerged as a low-cost alternate to the mainstream media in the age of Internet to create opportunity for the marginalized and disadvantaged groups of people in remote parts of the country to participate in the development process. In various parts of the world, CR has played significant role in enabling participation of communities in local governance and decision-making, preserving local languages and cultures, and increasing access to better learning opportunities for the oppressed. The right to express one's thoughts and to communicate freely with others affirms the dignity and worth of each and every member of society, and allows each individual to realize his or her full human potential. As of April 2013, there are 148 operational CR stations, operating under the “Policy Guidelines for setting up Community Radio Stations in India” issued in 2006 by the Ministry of Information and Broadcasting. Since the release of the policy, it is anticipated that India would have 4000-5000 CR stations. Currently there are over 800 applications at various stages of the licensing process. Free speech and freedom of expression are the raison d’être of CR anywhere in the world and they are going well beyond their mandates to do so in India.
The CR Video Challenge (CRVC) is a joint initiative of the Commonwealth Educational Media Centre for Asia (CEMCA) and United Nations Educational, Scientific and Cultural Organization (UNESCO), New Delhi, to engage the Indian youth in CR and promote understanding and importance of CR as an alternative media for community’s self-expression, learning and development. CEMCA has been working to promote the use of CR in learning for development since 2006. CEMCA has organized over 30 workshops in the past to create awareness about CR, and runs a help-desk entitled “CEMCA Community Radio Facilitation Centre” to support new applicants and serve as a clearing house for information on CR. UNESCO recognizes that the presence of CR is a sign of media pluralism, diversity of content, and the representation of a society’s different groups and interests. CR encourages open dialogue, local transparency and a voice to the voiceless. The UNESCO’s International Programme for the Development of Communication (IPDC) has been promoting the use and establishment of low-cost media, including CR stations for the past several years. In 2011, UNESCO established the Community Media Chair at the University of Hyderabad, India, which is the only UNESCO chair covering the CR sector.
UNESCO proclaimed February 13 as the World Radio Day in 2011. The best videos will receive awards in a function organised by the Apeejay Institute of Mass Communication (AIMC) on the World Radio Day 2014. AIMC is one of the leading media training institutes in the country, which offers Post Graduate Diplomas in Advertising, PR, Event Management, Broadcast Journalism & Production, and Web Journalism. The Institute has been ranked No 1 in the entire Delhi-NCR region in the category of private institutes by the reputed research agency Cfore and Hindustan Times.