CEMCA is an Educational Media Centre for promoting media enabled learning for sustainable development, among the Asian Countries, of the Commonwealth. The Commonwealth of Learning (COL), Vancouver, Canada established CEMCA in 1994 as an international agency to promote the meaningful, relevant and appropriate use of educational media to serve the educational and training needs of Commonwealth member states of Asia which are Bangladesh, Brunei Darussalam, India, Malaysia, Pakistan, Singapore & Sri Lanka. CEMCA has been working to empower local communities to engage in learning for sustainable development through capacity building for operations of Community Radios, and ensuring quality of CR operations in Commonwealth Asia.
Commonwealth Educational Media Centre for Asia is delighted to announce the fourth edition of Community Radio Video Challenge (CRVC) for all students pursuing any qualification in media. The theme for CRVC 2017 is "Community Radio for Sustainable Development".
The Sustainable Development Goals (SDGs), officially known as “Transforming our world: the 2030 Agenda for Sustainable Development” is a set of seventeen aspirational "Global Goals" with 169 targets between them. Post 2015, these 17 goals have been adopted by United Nations, through a deliberative process involving its 194 Member States, as well as global civil society.
Development without sustainability may be mindless progress towards disaster. Hence, the significance of “Sustainability” which is qualified as a combination of the trinity – Economic, Social and Environmental sustainability. Therefore, sustainable development has to be examined minutely through the triple lenses of economic progress, social inclusion and environmental impact.
Community Radio stations have a potential to play and have played a critical role in sustainable development since they are not commercial stations and have their focus on social inclusion and environment. Be it poverty reduction, good health and well-being or climate action, CRs play an important role of being a platform to serve the communities. Their roots lie in empowerment through collectivism. The idea of this competition is to highlight the role community radio in India is playing in promoting the UN Sustainable Development Goals.
Community Radio (CR) is said to be a medium of the people, operated by the people for the people. It has emerged as a low-cost alternative to the mainstream media, capable of penetrating traditionally ‘media-dark’ areas and including remote, disadvantaged or marginalized communities in the processes of democracy and development. In various parts of the world, CR has played a significant role in facilitating the participation of communities in local governance and decision-making, the preservation of local languages and cultures, increased access to better learning opportunities for the underprivileged. The right to express one's thoughts and ideas and to communicate freely with others, affirms the dignity and worth of every member of society, and allows each individual to realize his or her full human potential.
The Community Radio Video Challenge (CRVC) was launched in 2013 as a joint initiative of the Commonwealth Educational Media Centre for Asia (CEMCA) and United Nations Educational, Scientific and Cultural Organization (UNESCO). Its objective was to promote the engagement of Indian youth with community radio (CR), create awareness, and foster an understanding of CR’s importance for the self-expression, learning and development of local communities.
CEMCA has been working to promote the use of CR in learning for sustainable development since 2006. CEMCA has organized over 37 workshops in the past to create awareness about CR, ran a help-desk entitled “CEMCA Community Radio Facilitation Centre” to support new applicants, and served as a clearinghouse for information on CR. CEMCA helps capacity building of CR stations involving the local community in programme production.
Recognizing CR’s unique ability to encourage open dialogue and local transparency, give a voice to the less privileged, and foster good governance and social inclusion, CEMCA focuses on Community Media in its 2015-2021 six-year plan as a major focus area.
Short films on the mentioned topic are invited from media students. The acceptable entries for CRVC will be evaluated by a distinguished jury. The winning films will receive awards and the filmmakers will be felicitated at a ceremony being organized by CEMCA at New Delhi on Wednesday, 17th May 2017.
The competition is open to all students, who are currently pursuing any UG/PG/Diploma course on Media / journalism / mass communication or a media related discipline at any Indian educational institution during the period of the contest (upto 1st May 2017).
Criteria for Awards
Eligible entries will be scored on the basis of the following guidelines:
The outstation participants and the award winners will be invited for the award ceremony at New Delhi and reimbursed round trip 3AC train ticket.
Panel of Judges
The panel of judges to review the submissions will be decided by CEMCA.
Commonwealth Educational Media Centre for Asia
7/8 Sarv Priya Vihar
New Delhi 110016
Email ID: firstname.lastname@example.org
Telephone Numbers: 011 – 26537146, 26537148
Community Radio (CR) is said to be a medium by the people, for the people and of the people. It has emerged as a low-cost alternate to the mainstream media in the age of Internet to create opportunity for the marginalized and disadvantaged groups of people in remote parts of the country to participate in the development process. In various parts of the world, CR has played significant role in enabling participation of communities in local governance and decision-making, preserving local languages and cultures, and increasing access to better learning opportunities for the oppressed. The right to express one's thoughts and to communicate freely with others affirms the dignity and worth of each and every member of society, and allows each individual to realize his or her full human potential. As of April 2013, there are 148 operational CR stations, operating under the “Policy Guidelines for setting up Community Radio Stations in India” issued in 2006 by the Ministry of Information and Broadcasting. Since the release of the policy, it is anticipated that India would have 4000-5000 CR stations. Currently there are over 800 applications at various stages of the licensing process. Free speech and freedom of expression are the raison d’être of CR anywhere in the world and they are going well beyond their mandates to do so in India.
The CR Video Challenge (CRVC) is a joint initiative of the Commonwealth Educational Media Centre for Asia (CEMCA) and United Nations Educational, Scientific and Cultural Organization (UNESCO), New Delhi, to engage the Indian youth in CR and promote understanding and importance of CR as an alternative media for community’s self-expression, learning and development. CEMCA has been working to promote the use of CR in learning for development since 2006. CEMCA has organized over 30 workshops in the past to create awareness about CR, and runs a help-desk entitled “CEMCA Community Radio Facilitation Centre” to support new applicants and serve as a clearing house for information on CR. UNESCO recognizes that the presence of CR is a sign of media pluralism, diversity of content, and the representation of a society’s different groups and interests. CR encourages open dialogue, local transparency and a voice to the voiceless. The UNESCO’s International Programme for the Development of Communication (IPDC) has been promoting the use and establishment of low-cost media, including CR stations for the past several years. In 2011, UNESCO established the Community Media Chair at the University of Hyderabad, India, which is the only UNESCO chair covering the CR sector.
UNESCO proclaimed February 13 as the World Radio Day in 2011. The best videos will receive awards in a function organised by the Apeejay Institute of Mass Communication (AIMC) on the World Radio Day 2014. AIMC is one of the leading media training institutes in the country, which offers Post Graduate Diplomas in Advertising, PR, Event Management, Broadcast Journalism & Production, and Web Journalism. The Institute has been ranked No 1 in the entire Delhi-NCR region in the category of private institutes by the reputed research agency Cfore and Hindustan Times.